Our Story

About Cruise California.

Born in Monterey County. Built for those who believe the drive is the destination.

Cruise California — Monterey Coast

The Beginning

From a Love of
California Roads.

Cruise California was founded in 2022 with a simple belief: the best way to experience Monterey County is behind the wheel of something extraordinary. Not from a tour bus. Not from the passenger seat. From the driver's seat of a car that makes every mile unforgettable.

What started as a single car and a passion for coastal highways has grown into Monterey County's most exclusive luxury car rental experience — built for travelers, enthusiasts, and anyone who believes the journey matters as much as the destination.

Monterey County

Rooted in the
Central Coast.

Monterey County is one of the most beautiful stretches of coastline on the planet. From the rugged cliffs of Big Sur to the charm of Carmel-by-the-Sea, the elegance of Pebble Beach, and the vibrant culture of Monterey — this region was made for driving.

We know every road, every scenic overlook, every stretch of highway that deserves to be driven slowly and savored. When you rent with us, you're not just getting a car — you're getting our deep knowledge of this region and a curated experience built around it.

Highway 1 — Big Sur
Concierge Delivery

Our Approach

Luxury Service,
Not a Rental Counter.

We built Cruise California to feel nothing like a traditional car rental. There are no counters. No shuttle buses. No upsells. No fine print surprises. Just a dedicated concierge who knows your name, delivers a flawless vehicle to your location, and is available throughout your entire rental.

Every touchpoint is designed to be personal, premium, and effortless — from your first inquiry to the moment we pick up the keys. This is luxury service applied to automotive experiences.

What We Stand For

Our Values.

Excellence

Every vehicle is maintained to the highest standard. Every interaction is designed to exceed expectations. We don't cut corners.

Passion

We're car enthusiasts first. We understand the feeling of a perfect driving road, and we built this company to share that feeling with others.

Trust

Transparent pricing. Clear communication. No surprises. We build relationships with our clients based on honesty and reliability.

Drive With Us

Experience the
Difference.

Reserve the 2026 Corvette Stingray and discover what luxury car rental should feel like.

Reserve Now